Seeking ideas on incentive prize/ gift to maximise response rate

[George Brown]

Dear all,

I am soon to deliver a web based survey to the following two populations in Australia:

* Registrars of all higher education providers (public and private) - approximately 100+
* Members of a key peak body consisting of recruitment agencies - approximately 2,500 members.

In order to maximise the response rate, I have added a page at the end of the survey which permits the respondent to put their name and email address in to receive some sort of incentive. My question is, what do you think it should be?

* a box of good wine - Wirra Wirra Church Block (approx $130+ in value) -- too cheap?
* a mystery flight to a location in Australia --too expensive?

Any thoughts on what would be a nice prize/ incentive would be greatly appreciated.

Cheers,

George

[J]

I'd say a box of early 1990s Penfolds Grange Hermitage - that'll get you fondly remembered in quite a few households.

I see that Nicks Wine Merchants are selling a dozen for between $4-5000.

[George Brown]

:)

Cheers,

George

[Greystead]

Why not a couple of tickets with Virgin Blue? That's pretty cheap if you select the dates but would be appreciated by most. As long as you disregard the service!

[George Brown]

Why not a couple of tickets with Virgin Blue? That's pretty cheap if you select the dates but would be appreciated by most. As long as you disregard the service!

He he!! I did think about it. Actually, airlines here offer 'mystery flights' where you buy a ticket, but have no idea where you are going. Maybe a coupla them?

Cheers,

George